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McCall's August 1925
C20th Fashion History
Magazine Part 2

By Pauline Weston Thomas for

 Part 2- McCall's Magazine August 1925 - Fashion History Images

Salon and home dressmaking or tailoring was big business in the 1920s.  Pattern companies like McCall's produced the latest fashion styles often designed by Paris fashion house designers.  Famous fashion designers like Lanvin, Doucet and Chanel all supplied cutting edge patterns drafts specifically designed for both home and experienced professional dressmakers.


McCall's Pattern Images - August 1925 Part 2

Slim column dresses in McCall's Pattern Images - August 1925 Page from McCall's Pattern Images - August 1925 Pleats in skirts in McCall's Pattern Images - August 1925

Fashion was soon for everyone as people visited the movies and saw films with the latest fashion looks of the day.  Transfixed by the new and the novel in fashion, women immediately wanted those very same fashion styles, hair and make up looks. 

They believed that if they could look like the twenties movie goddesses, they too might capture some of the same glamour and be swept away by a screen idol of their very own.  New dresses which they often created themselves were the answer. 

This was achievable because the styles were straight and simple in line and very easy to make at home and still achieve a good standard.

Scarf features in McCall's Pattern Images - August 1925 McCall's Pattern Images - August 1925 Magazine Page Soft looks in McCall's Pattern Images - August 1925
 Day Dresses in McCall's Pattern Images - August 1925

When printed off these double images enlarge to fill an A4 size sheet.

You can read more detailed text about 1920's fashions in flapper fashion.

Dropped Waists in McCall's Pattern Images - August 1925
These wrap coats typify coat styles of the 1920s.
Wrap coats 1920s. These wrap coats typify coat styles of the 1920s. Wrap coats 1920s.

It may be worth me pointing out again that these dresses and wrap coats are still not truly short. You can read about 1920s hemline changes here.

By 1926 skirts were at their shortest in the Twenties decade and this fashion showed the knee until 1928. The whole leg as far as the kneecap was revealed and this is why we connect so well with fashions of the 1920s today.  Never before had so much leg been revealed.  By 1929 uneven hems and asymmetric skirt hemlines again helped the transition to longer skirts.  Longer sheer overskirts and semi sheer top skirts were worn over shorter linings.  By 1930 the hemline was several inches below the knee. 

This great mix of representative images of the mid 1920s were kindly provided by Cynthia McCracken of Florida who sells vintage paper ephemera and magazine adverts.  I have extracted most of them into their own pages on white clutter free backgrounds so you can clearly see the lines of each fashion style for your own purposes.  Original images such as these look wonderful when framed and used as part of a room scheme theme.

You can see how the hemline changed in my 1930s silhouette line drawings here.

Page added 2 June 2005

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About looks at women's costume and fashion history and analyses the mood of an era.  Changes in technology, leisure, work, cultural and moral values. Homelife and politics also contribute to lifestyle trends, which in turn influence the clothes we wear.  These are the changes that make any era of society special in relation to the study of the costume of a period.Fashion History can take no responsibility for any information on the site which may cause you error, loss or costs incurred from use of the information and links either directly or indirectly.  This site is owned, designed, written and developed by author: Pauline Thomas and Guy Thomas. This site is designed to be viewed in 1024 X 768 or higher.

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