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April 1930 Good Housekeeping Fashion Design Images Part 2

C20th Fashion History 1930s

By Pauline Weston Thomas for


April 1930 - Good Housekeeping Fashion Design Images Part 2

C20th Fashion History 1930s

Here are more pages from the spring issue of April 1930 of the USA Good Housekeeping magazine. All thumbnail images enlarge as in the previous page into A4 size pages for personal use only printing and study.   I've cleaned of background clutter so you can really see the silhouette and fashion detailing such as skirt and bodice seaming.  However you can still print off the original image layout right next to it. 


April 1930 - Good Housekeeping Fashion Images 2

April 1930 - Good Housekeeping Fashion Images - Sporty Knitted Suits . April 1930 - Good Housekeeping About Town Fashion Suits Suits 1930

In 1930 nothing was considered smarter than the knitted plaid sports suit in yellow, dark grey and pale blue grey on the left.   The 1930 Good Housekeeping magazine stated '... sweaters and skirts of this types are the most important part of any wardrobe.  They are suitable for so many occasions: for golf and walking as well as for specialist sports wear'.

It advised readers to be honest with themselves about their figures only tucking in the jumper if they had a small, narrow waist.  Suggested confidence boosting ideas for the larger waisted woman were a tuck in blouse with tiny decorative fashion pin tucks.  The latter pin tuck detailed blouse later became the epitome of many 30's fashion images.

April 1930 - Good Housekeeping Fashion Frocks April 1930 - Good Housekeeping Fashion Dresses - Pleats Soft Dresses 1930 Main Page April 1930 - Good Housekeeping Fashion Images 1

The one piece flat crepe frock was trousseau must, whilst Capes would be important for day or evening.  It also stated that every type of bolero including bolero effects would be fashionable.  You can see cape effect sleeves in the image below, plus a range of flared flutes and pleats arrangements. In general the lines are much much softer than in the 1920s.

To be smartly dress in Spring 1930 a woman was advised to have a suit in her wardrobe, perhaps a 'Beller' styled one with high waist highlighted by a belt.

Brimmed hats were also in fashion again and four or six button suede gloves the ideal accessory. The final advice was to use jewellery sparingly during the day and that chokers were very appropriate when jewellery was used.

fashions 1930 Cape Sleeve Dress and Pleats 1930 1930 Ensembles. 1930 Suit and Feminine Frock 

Click thumbnails

You can read more detailed text about 1930's fashions for women in the stylish thirties.

The selection of fashion history images above on this page and in 1930 Part 2 are taken from a Good Housekeeping magazine dated April 1930.  The original scans for the images I've presented here were kindly provided by Cynthia McCracken of Florida who sells vintage paper ephemera. Original images such as these look wonderful when framed and used as part of a room scheme theme.  I hope to feature more of Cynthia's quality images in the near future. 

My sincere thanks Cynthia for all your efforts in sending me these great images so all the site visitors and students can enjoy them freely.

You can see some free line drawings of earlier 1930s silhouettes here.

You can read more about 1930's fashions in the stylish thirties. You can read how to date an old photo in this section here.   Hats are very helpful when dating photos as are hairstyles so try my sections here.


Page added 14 June 2005


These photographs should not be published elsewhere -  © Copyright fashion-era. com 2005.

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About looks at women's costume and fashion history and analyses the mood of an era.  Changes in technology, leisure, work, cultural and moral values. Homelife and politics also contribute to lifestyle trends, which in turn influence the clothes we wear.  These are the changes that make any era of society special in relation to the study of the costume of a period.Fashion History can take no responsibility for any information on the site which may cause you error, loss or costs incurred from use of the information and links either directly or indirectly.  This site is owned, designed, written and developed by author: Pauline Thomas and Guy Thomas. This site is designed to be viewed in 1024 X 768 or higher.

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