Good Housekeeping Fashion Design Images April 1930 - 3
C20th Fashion History 1930s
By Pauline Weston Thomas for Fashion-Era.com
April 1930 - Good Housekeeping Fashion Design Images Part 3
C20th Fashion History 1930s
Here is another selection of pictures from a Good Housekeeping magazine of April 1930.
It showed some evening wear, sporty
garments, afternoon dresses and some knitwear.
This April 1930 fashion issue advised on Paris fashions by the House of
Worth. Worth favoured sports spectator looks using sports red, navy
blue and white. Unlike the images on other pages these are smaller
pictures than usual even when enlarged.
April 1930 - Good
Housekeeping Fashion Images 3
Good Housekeeping magazine advised buying the fashionable 1930 trousseau in
'smart' New York shops, choosing suits or dresses of the latest styles
and suitable for nothing more strenuous than a ladylike afternoon tea or bridge.
The 1930 magazine fashion article concentrated on
defining the early 1930 sleeve styles and suggested choosing between the
short sleeves or three quarter length sleeves shown far right. Bold
contrasting smart colours like navy blue, red and white were typical
The influence of Coco Chanel is clear in the 2 images
above. The relaxed and easy wrap cardigan jacket is stylish and simple in line whilst the
knitwear tops are crisp and clean in cut with sporty trims of simple stripes a
world away from the Edwardian era of 30 years before. The knitwear
promoted here was hand knitted. Knitting reached fine art in the
1930s and was contoured and more fashioned to the body than in the
Every aspect of the the requirements of the 1930
trousseau was covered. From outfits for sports such as golf as both
participants and as spectators watching a partner play. Romantic and very
glamorous chic evening and cocktail dresses were intended to finish the
day in the grand manner.
Practical go anywhere outfits like the suits and
jackets above were useful outfits for many occasions. The woman
of 1930 was to appear groomed and feminine whatever the occasion.
The original scans for the images above are all
courtesy of Cynthia McCracken of Florida who
sells vintage paper ephemera and will shortly be selling ebooks of
similar images from her vast collection of magazine ephemera.
Thank you Cynthia.
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