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 Mid 1970s Fashion Pictures

1970s Fashion Pictures
1974 Fashion Plates of Women's Coats

By Pauline Weston Thomas for

Images from 1970s Pattern Fashion History

1974 Fashion History - Design Pictures of 1974 Women's Coats

This set of pages looks at costume history pictures fashion designs from 1974.  The costume pictures of women's coats in the main chart all enlarge to A4 size when clicked.  You can see more fashion images of mid 1970s fashion skirts and suits on the 1974 fashion image page.

In the 1974 costume history images below you can see a variety of coat styles typical of the mid 1970s.   These images reflect classic clothes of the era and were probably directed at woman of 25+.  At the same time fashion history had many hippy influences in dress.   However although the 1970s is often depicted as a hippy fashion era the truth is that in many conventional circumstances many people had to wear what was considered conventional dress to work.   More outlandish hippy looks were often kept for out of office hours, travelling and holidays.  These fashion designs of 1974 women's coats are typical of garments worn in daily professional life at work, although the hats were less likely to be worn unless it was very cold.

Ladies and girls still wore coats both summer and winter.  Women would generally own both a winter coat and also a summer coat for cooler evenings.  Shorter reefer jackets, car coats, suede or leather jackets, denim or swing jersey jackets had grown in popularity as more casual wear became usual.  By the late 70s shorter quilted padded jackets were an acceptable alternative to a tailored coat as car use increased.

For a detailed analysis of the 1970s read the 1970s fashion history page.  See other images for 1977 here.


1970s Fashion History - Fashion Designs Coats of 1974

The thumbnail pictures in this main chart all enlarge to A4 size when clicked.

Fashion Coat Picture of 1974 Fashion Coat Picture of 1974 Fashion Coat Picture of 1974 Fashion Coat Picture of 1974

The four coats above are all double breasted, but show the variety within this phase.  The coats are all worn on or just above the knee.

Fashion Coat Picture of 1974 Fashion Coat Picture of 1974 Fashion Coat Picture of 1974 Fashion Coat Picture of 1974

In the late 1960s, early 1970s many women's coats had featured yoke styling such as this yellow coat shows far left.  Interesting collar shapes abounded and many collars had elongated points or shaped contours.

Fashion Coat Picture of 1974 Fashion Dress Picture of 1974 Fashion Coat Picture of 1974 Fashion Dress Picture of 1974

Matching/coordinating dresses and jackets were still worn, but these lost ground by the 1980s.  Akhnaton Picture CoatLarge Russian style fur hats as shown in the third image above became desirable and were often worn with Afghan embroidered and fur trimmed Hippy suede coats of the same 70s fashion era.

For me a far more representative, but one-off coat of the mood of the fashion era, is the 1976 picture coat by John Jones called Akhnaton (right) and you can read about here in detail.

You can see more fashion images on the 1974 fashion image page.
See fashion history pictures of 1970s trousers suits here.
See more fashion history pictures of 1970s ladies skirts, maxis, coats and children's dresses.

For a detailed analysis of the 1970s read the 1970s fashion history page.


Page Added 05 November 2006 Ref. P614


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About looks at women's costume and fashion history and analyses the mood of an era.  Changes in technology, leisure, work, cultural and moral values. Homelife and politics also contribute to lifestyle trends, which in turn influence the clothes we wear.  These are the changes that make any era of society special in relation to the study of the costume of a period.Fashion History can take no responsibility for any information on the site which may cause you error, loss or costs incurred from use of the information and links either directly or indirectly.  This site is owned, designed, written and developed by author: Pauline Thomas and Guy Thomas. This site is designed to be viewed in 1024 X 768 or higher.

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