Colour and Fabrics Forecast
To sum up the fashion colours for spring 2004 -
Leading through to summer and autumn - the fabric palette is made of white
and cream with black, burnt orange, pink tones, dusty berry reds, yellow and
even more yellows, spice tones, chartreuse, lime, khaki, kingfisher, sapphire
blue, powder blue greys, fruit shades and brown tones.
By winter 2004 dynamic strong jewel lustre fashion colours
that are not garish will become the norm. Many colours previously
unacceptable to consumers will become more acceptable because of the way fabric
weaves and new fabrications are mixed and layered together to provide a more
creative high impact colour palette.
The colours for 2004 Spring/Summer fashions and accessories include white, cream, oyster white, and olive black.
Wardrobe mainstays; pastels than tone well with beige, burnt orange, burnt rust, dusty turquoise, aqua, dusty kingfisher blue, sapphire blue, carbon blue,
indigo, washed out misty powder blues and stone greys, liquid lava, slate,
most leaf greens, chartreuse green, lime, olive, pastel khaki.
re-emergence of sea green and a subtle emerald, dusty pink, pink flesh, blush pink, rose beige, coral pink, shocking pink,
fuchsia pink, magenta, scarlet, dusty reds, carnelian red, Chinese red, berry
red clarets baby lemon, baby yellow, papaya, lemon, old gold, antique gold, apricot,
ginger sand, Demerara brown, beige, wicker, washed camel, toast, tea, browns,
mocha, soft and bright tones of intense fruit shades, and the colours of minerals.
In 2004 fashion fabrics and fashion
garments with surface design and decoration will increase. Throughout
2004 appliqué and embroidery on clothes and fabrics will be much stronger
and more extravagant, yet remain dignified. Aged patina and marble
finishes on fabrics will give subtle understated looks to natural fabrics.
Both wrinkle and smooth effect fabrics will suit these aged looks.
Tropical prints which
made headway in 2003 will attract customers tired of the bland, neutral
palette still embedded in the minds of some consumers from the 1990s.
Many consumers will have become used to the odd brighter more colourful
purchase like pink made during 2003 and will feel more confident about
purchasing stronger, newer vibrant colours and jazzier prints in 2004,
particularly as the fabrications create new, more sumptuous looks.
Other prints for the 2004 summer season
include those inspired by op art, art deco, wallpaper, Asian flowers,
Impressionist florals, soft faded Vintage floral blooms and softly tinted
romantic Chinoiserie prints. Fabrics with broken stripes, abstract
geometrics and some with textured surface dots will please those who prefer
timeless designs and dislike floral effects on clothing.
Prints in black and white or black and cream will
be very strong in 2004 and this scheme translates
well into other mood designs such as ethnic prints on various fabrics like
crêpes, seersucker, sheers, viscose georgette and satin.
Dogstooth and the larger houndstooth check,
both old favourites, will add a subtle, acceptable change to the dominant
black and cream looks of more strident or aggressive bold op art and art
deco prints. Likewise Chinese and Japanese takes on the black/white,
black/cream theme will attract a variety of very different consumers to
those who go for the former prints.
In 2004 pearlized finishes on rustic fabrics and
metallic and shiny surface finishes will vie with
embroidered fabric surfaces for attention. Other finishes to fabrics
for 2004 include flocking on denim and corduroy, flocking on bridal fabrics,
double faced cloths, striped fabrics of solid and sheer or opaque stripes.
Puffy jaquards and jacquard denim
will mean we see more textured prints in this favourite fabric.
Comfortable washed out fabrics will have more importance than
over-distressed fabrics. Cotton with linen and polyester blends will
come washed and have a used finish. Bicycle wear will feature more prints in 2004.
Couple this with the take on the 2004 Olympics in Athens 2004 and watch the
world to pick up on ancient Greek influence with sports moods and sports
passions of the moment. Armoured looks in the style of Roman Gladiator
dress will translate into pleats and sectioned pieces on garments.
Linen will be the fibre still not fully exploited until
Spring 2004. Expect to see Linen in a whole
range of colours and fabric weights and textures as yet unexplored.
Linen will be combined with Lycra and many of the benefits that gave denim a
boost when first combined with Lycra will soon be a familiar demand from
consumers for linen. Lycra with linen will help give a smoother fit to
the form and will aid crease recovery, a factor that still deters some
consumers from buying.
Deconstructionist fashion styling will suit the
linens of 2004. Linen as double faced,
colour reversed linens will add the opportunity for un-faced,
deconstructionist styled garments with contrast flaps of colour and fraying
of this open weave fabric. Airier more open weave gauze like semi
sheer versions of the same fabrics will provide further opportunity for
designers with innovative ideas.
Printed and textured linen
will be snapped up and mixed with existing plain linen garments. Linen
printed with ethnic designs will also give an African or Nomadic Arabic back
to roots earthy natural flavour.
Linen will be mixed with Lurex
in pastel tones to create fabrics that shine ever so cleverly and
delicately. Similar, but different effects will be achieved when
Polyurethane designs printed on linen give a sparkling look. By
combining different quality linens and yarns such as textured silk yarn,
frosted, slightly iridescent effects will be available.
Natural, rustic distressed finishes will say linen
2004. For those who prefer the natural
effect, Linens will also come striped, burnt out, semi sheer, sharp and
crisp or crumpled and soft or with a rustic texture. Linen will also
be mixed with wool to create new performance fabrics of a high calibre with
improved touch, softer hand and added water repellence.
- A new fibre called Ingeo™ a renewable non flammable
fibre made from sugars found in vegetables such as corn will appeal to eco
conscious consumers who approve of regenerated fabrics from easily renewable
sources. The fibre in its once exploited various forms, will eventually rank
alongside linen, cotton, and ramie.
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