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 Generation Lifestyle Terms

By Pauline Weston Thomas for


Generation Lifestyle Terms

Strauss and Howe's book Generations maintains that society unfolds in a regular cyclical way and that the changes reoccur every four generations.

Advertisers and sociologists have given a whole range of meaningful terms or acronyms to groups of consumers according to their age group, their personality and often their sex or location.  Looking at these generation terms does help to identify recognisable groups in society in the consumer driven world of marketing and demographic opinion.  Trends that these groups follow often help us to distinguish differences between groupings.  


 Generation Table

Cyber Generation

Born 2002 -2025

Generation Y also known as the Millennial  Generation and the i.generation

Born 1982-2001 A civic generation, inner driven within the information revolution, striving to get ahead.

Generation X also known as the 13th Generation

Born 1960-1981 A reactive generation, street wise.  Examples - Madonna, Tom Cruise.

Baby Boomers

Born 1943-1960 An idealist generation, often stressed out. Some sources suggest true baby boomers were born between 1946 to 1964 after World War II to experience the pop media revolution and the ideal of peace in our times.

Typical boomers include Bill Gates, Bill Clinton, Tony Blair, Cher.

Silent Generation

Born 1925-1942, 95% of this generation is retired. They are an adaptive generation because they have had to be. This generation includes beats and beatniks. This generation were technically born too late to be war heroes.

G.I  Generation

Born 1901-1924 Concerned primarily with a civic outlook within society.

Lost Generation

Born 1883-1900 Many fought and died in World War 1.



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About looks at women's costume and fashion history and analyses the mood of an era.  Changes in technology, leisure, work, cultural and moral values. Homelife and politics also contribute to lifestyle trends, which in turn influence the clothes we wear.  These are the changes that make any era of society special in relation to the study of the costume of a period.Fashion History can take no responsibility for any information on the site which may cause you error, loss or costs incurred from use of the information and links either directly or indirectly.  This site is owned, designed, written and developed by author: Pauline Thomas and Guy Thomas. This site is designed to be viewed in 1024 X 768 or higher.

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