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Fashion Trends 2006Zoomers & Older Models 2006By Pauline Weston Thomas for Fashion-Era.com |
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Fashion Trends 2006Zoomers & Older Models 2006. Ageing Baby Boomers - The ZoomersBaby boomers in retirement now have a new name tag - the Zoomers. Del Webb Corporation sponsored a survey to look into the ageing population. Out of this survey has come a revised attitude toward the ageing boomers who work and play as if they are 20 years younger, many of whom have no plans to stop behaving that way for at least 25 years. The survey led to the creation of a day celebrated in March and called National Zoomer Day. The Yuppies of the 1980s are today's new generation of Zoomers. Zoomers haven't given up and will not adopt the term 'senior' at any cost. When many are asked how they see the next 30 years they reply they intend to carry on enjoying the same pastimes, spending patterns and outlook as they have always followed. Marketers have begun to address this issue and take seriously the needs and requirements of an active majority who have been responsible for contributing much to changing the world and the way we live now. Boomers have always indulged themselves and they intend to continue to do so. With many Zoomers living 30 years after retirement, attitudes to ageing are changing radically. Zoomers mostly want to look good physically and dress well. Many don't even retire fully keeping an active role in their business. Just as many have years of valuable expertise they bring to consultancy work. Suddenly all this is being recognised. In my opinion boomers that are Zoomers also have the 'Zeitgeist Zest' and have always been lucky enough to be in the right place at the right time. Plus sizes are frequently found in this market segment and mail order shopping and online shopping for plus sizes is booming. Younger plus sizes are disappointed with the offerings of manufacturers. Many retailers can see missed opportunities because they cannot get the right plus sized goods, with a more youthful less mother of the bride look. As a result online plus shopping is booming. Read about fashion trends for Spring Summer 2006. Teens also have major purchasing power, but are wiser shoppers able to search out a bargain, discuss their ideas in forums and get great value for money. You are reading an original fashion article written by Pauline Weston Thomas© at www.fashion-era.com © » Older Fashion ModelsWomen over 50 have a substantial amount of cash to indulge in all aspects of the fashion world from fashion clothing, designer accessories, cosmetics, perfume, beauty and spa visits. They are pampering themselves after years of either pandering to family needs or after battling for recognition in a male oriented world. Now they just want to be women and feel good about themselves. A third of the UK population amounting to almost 20 million adults is over 50 and that third controls 80% of the nation's (UK) wealth. A 50+ year old woman has huge spending power. 16% of women over 50 are divorced and single so as inventors of aspirationalism they continue to indulge themselves with holidays, spa treatments, beauty products, confectionary and fashion clothing and accessories. To accommodate these facts, advertising companies have finally seen the light and are using older models to sell products to a market segment previously neglected. Now they have realised the spending power of these older 'cashcows', older models are being employed universally. This is not surprising when one realises the average women in UK is now over 40. The latest woman to be signed up for prestigious modelling contracts is 45 year old Paula Hamilton. Hamilton is the 1980s beautiful model famous for keeping the keys to her Volkswagen Golf whilst dropping all other valuable trappings of marriage. At 52, Kim Basinger is now the face of Prada and other actresses such as Sharon Stone the new face of the Dior skin care range. Kim Basinger is also fronting the Miu Miu campaign Last year, Twiggy, the famous 1960s model and now 56, spearheaded the Marks and Spencer new fashion advertising campaign. She is credited with attracting customers who had defected and sought clothing elsewhere. Recent famous names that have been used in high fashion campaigns also include Madonna and Demi Moore who modelled for Versace and both are over 40. Everyday soap supplier Dove used a woman of 95 in their last campaign which featured the skin of ordinary women, but that is an unusual case. It certainly does not mean every woman over 50 who looks good can suddenly assume she can make it as a 50+ model. It is worth noting that all these reinstated 50+ models were top models in their day. Today there are already many retired models better qualified than hopeful 50 year olds who have never modelled before. One aspect of seeing makeovers and What Not To Wear styling programmes is that older women are reinventing how they look. They seem no longer afraid to try clothing which might in the past have been worn by women under 35. They are willing to try new hairstyles and new make up and are often the majority of guests at department store beauty and perfumery evenings. Their spending power is great. You are reading an original fashion article written by Pauline Weston Thomas© at www.fashion-era.com © Page added 12 Feb 2006 Read about the latest wardrobe changes you need in fashion trends for Spring Summer 2006. * For more information on women's and teens fashion trends go to:-
About Fashion-Era.comFashion-Era.com looks at women's costume and fashion history and analyses the mood of an era. Changes in technology, leisure, work, cultural and moral values. Homelife and politics also
contribute to lifestyle trends, which in turn influence the clothes we wear. These are the changes that make any era of society special in relation to the study of the costume of a period. Fashion-Era.com can take no responsibility for any information on the site which may cause you error, loss or costs incurred from use of the information and links either directly or indirectly. This site is owned, designed, written and developed by Pauline Weston Thomas and Guy Thomas. This site is designed to be viewed in 1024 X 768 or higher. ALL RIGHTS RESERVED. Fashion-era.com reserves the right to add or delete information, graphics and links. Copyright © 2001-2009 on all content, text and images in Fashion-era.com. Images and text in this website may not be used on other websites. Before you write to me for costume/fashion help or information please, please consult the extensive sitemap which lists all our pages. If you still cannot find the answer after searching the site, then before you email me, please consider if you are prepared to make a donation to the website. Donations If you have any comments, or if you see any broken links, then please email with details of the page url or problem |
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