Fashion IQONS

IQONS The New On-line Fashion Community Launched

Press Release date: February 13, 2007

IQONS Launched

IQONS (iqons.com) is a new on-line fashion community that aims to have the same impact on Fashion as MySpace had on music. Today, at a press conference held in London, IQONS was officially launched. The site has had a ‘soft launch’ over the last two months with events in Paris and New York and has already attracted thousands of members.

IQONS is a free on-line community focused on fashion and style for everyone from star designers, stylists and fashion photographers to fashion fans and consumers. 

These members have already found, and connected with, fashion retailers, models, manufacturers, and like-minded people around the world. It has rich, timely content generated by its members and has a structure committed to providing support to new talent around the world in partnership with established fashion leaders.

New IQONS announced

Colin McDowell, one of the most authoritative fashion commentators in the world, who is The IQONOGRAPHER, announced key fashion industry figures who have agreed to become IQONS. Each month these IQONS will select, comment and offer advice to selected IQONS members.

The IQONS are:

February: Maria Luisa Poumaillou
March: Vivienne Westwood
April: Alber Elbaz
May: John Galliano

Rafael Jimenez, co-founder of IQONS and Creative Director says 'I am absolutely delighted that fashion industry pioneers like Maria Luisa, who gave the first breaks to John Galliano and Alexander McQueen, can now spot emerging design stars on IQONS. To have the legendary designers such as Vivienne Westwood, John Galliano and Alber Elbaz is that best start we could have dreamed of'.

Lee Daley Joins IQONS

Lee Daley has had a long and prestigious career in the world of advertising and brand consultancy. He has run businesses in New York and London, including a creative start up in New York, the Saatchi & Saatchi UK group, and Red Cell – a global network for WPP with operations in the USA, Asia, Latin America and Europe. He is also the founder of Barracuda, a brand and communications strategy consultancy.

His business experience has taken him around the world working on brands such as L'oreal, Helena Rubinstein, Martini and Rossi, Ermenegildo Zegna, Lexus, MTV, Nokia, Vodafone, Microsoft and Coca-Cola. He joins IQONS as an independent Non Executive Director and Strategic Advisor.

Suran Goonatilake, co-founder of IQONS, says, 'Lee brings an unbelievable amount of knowledge and experience in advertising, marketing and strategy. It is great to work with someone who is as excited about IQONS and its future growth as much as we are.'

IQONS members

Two IQONS members, Romina Karamanea, a new fashion designer and Susie Bubble, an influential fashion blogger also spoke at the Press Conference. Romina says, 'As I am starting out, I don’t have the money to employ dedicated PR and marketing people.

From IQONS, I have got a stockist for my clothes in Hong Kong, got press reviews in several influential fashion magazines, and got lots of requests from stylists who want to work with me. And its all free!'.

Susie says, 'IQONS is a great way for me to find out who’s hot in fashion, right now. I have connected with, and featured, several IQONS designers on my blog, Style Bubble'.

End of Press Release.   www.iqons.com

(Page Date 13 Feb 2007)

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