(iqons.com) is a new on-line fashion community that aims to
have the same impact on
Fashion as MySpace had on music. Today, at a press conference
held in London, IQONS was officially launched. The site has had
a ‘soft launch’ over the last two months with events in Paris
and New York and has already attracted thousands of members.
is a free on-line community focused on fashion and style for
everyone from star designers, stylists and fashion photographers
to fashion fans and consumers.
These members have already
found, and connected with, fashion retailers, models,
manufacturers, and like-minded people around the world. It has
rich, timely content generated by its members and has a
structure committed to providing support to new talent around
the world in partnership with established fashion leaders.
McDowell, one of the most authoritative fashion commentators
in the world, who is The IQONOGRAPHER, announced key fashion
industry figures who have agreed to become IQONS. Each month
these IQONS will select, comment and offer advice to
selected IQONS members.
February: Maria Luisa Poumaillou
March: Vivienne Westwood
April: Alber Elbaz
May: John Galliano
Rafael Jimenez, co-founder of IQONS and Creative
Director says 'I am absolutely delighted that fashion industry
pioneers like Maria Luisa, who gave the first breaks to John
Galliano and Alexander McQueen, can now spot emerging design
stars on IQONS. To have the legendary designers such as
Vivienne Westwood, John Galliano and Alber Elbaz is that best
start we could have dreamed of'.
Daley Joins IQONS
Daley has had a long and prestigious career in the world of
advertising and brand consultancy. He has run businesses in New
York and London, including a creative start up in New York, the
Saatchi & Saatchi UK group, and Red Cell – a global network for
WPP with operations in the USA, Asia, Latin America and Europe.
He is also the founder of Barracuda, a brand and communications
His business experience has taken him
around the world working on brands such as L'oreal, Helena
Rubinstein, Martini and Rossi, Ermenegildo Zegna, Lexus, MTV,
Nokia, Vodafone, Microsoft and Coca-Cola. He joins IQONS
as an independent Non Executive Director and Strategic Advisor.
Goonatilake, co-founder of IQONS, says, 'Lee brings
an unbelievable amount of knowledge and experience in
advertising, marketing and strategy. It is great to work with
someone who is as excited about IQONS and its future growth as
much as we are.'
IQONS members, Romina Karamanea, a new fashion designer and
Susie Bubble, an influential fashion blogger also spoke at the
Press Conference. Romina says, 'As I am starting out, I don’t
have the money to employ dedicated PR and marketing people.
IQONS, I have got a stockist for my clothes in Hong Kong,
got press reviews in several influential fashion magazines, and
got lots of requests from stylists who want to work with me. And
its all free!'.
says, 'IQONS is a great way for me to find out who’s hot in
fashion, right now. I have connected with, and featured, several
IQONS designers on my blog, Style Bubble'.
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