Here are the Pantone colour codes used in the hottest women's
fashion trends in the fall of 2010. These swatches show
the precise tones used on garments in the winter of 2010/11.
"Mindful of consumers' need for practicality, plus their desire
for newness, designers offer many options for women to extend
and embellish their wardrobes this fall," said Leatrice Eiseman,
executive director of the Pantone Color Institute. "Building
on the colour palette from spring, this season's offerings
include innovative takes on fundamental basics, as well as
transporting, lively colours that conjure images of travel and
adventure, whether real or aspirational."
In addition to designer contributions, the report features
commentary from fashion insiders and leading retailers regarding
current fashion trends and new colour rules for 2010.
Industry
gurus highlighted in the report include:
India Hicks, creative
partner at Crabtree & Evelyn;
Cate Adair, costume designer for
"Desperate Housewives";
Collier Strong, celebrity make-up
artist;
Eric Sauma, owner of Mood Fabrics (featured on "Project
Runway");
and Constance White, style director at eBay.
Contributors from Neiman Marcus, Saks Fifth Avenue and Macy's
also offer their insights.
Fashion designers continue to exhibit a degree of caution for
fall 2010, yet offer a palette of beauty and excitement with a
blending of colours, some with similar undertones, in surprising
and intriguing combinations. Inspired by the ongoing phenomena
of film animation, vivid colours are often juxtaposed in
inventive ways, creating arresting and extraordinary colour
combinations.
The Top Colours for Women's Fashion for Fall 2010 from
Pantone are:
PANTONE 13-0632 Endive
PANTONE 15-1050 Golden Glow
PANTONE 16-1546 Living Coral
PANTONE 19-1764 Lipstick Red
PANTONE 18-3027 Purple Orchid
PANTONE 19-1526 Chocolate Truffle
PANTONE 16-5418 Lagoon
PANTONE 18-0538 Woodbine
PANTONE 14-1107 Oyster Gray
PANTONE 14-1307 Rose Dust
Not your mother's avocado green,
Woodbine takes last season's neutral greens to a whole new
level, and when mixed with Purple Orchid and Chocolate Truffle,
results in a stunning combination.
Lagoon, this season's turquoise
- Pantone's 2010 colour of the
year - is guaranteed to add a tropical splash. A great colour
for fall and winter escapes, Lagoon is a popular hue, especially
in accessories, pairing dynamically with all shades of red.
Left - PANTONE 16-5418 Lagoon
Reminiscent of a radiant sunset on a brisk autumn evening,
Golden Glow, an earthy, deepened shade of yellow, creates a
retro look with Purple Orchid or Woodbine.
A softer, more
inviting orange with a hint of pink undertone, Living Coral is
the perfect complement to Lagoon, whether heading for a tropical
destination or just fantasizing about it.
Crisp Endive, a
revitalizing yellow-green, adds freshness to this season's top
ten, and will enliven any wardrobe. Add it to Lagoon, Chocolate
Truffle and Purple Orchid for an invigorating fall look.
Oyster Gray, a classic neutral that grounds the palette, is a
lighter take on the traditional fall gray, as designers heed
consumers' concern about the economy and deliver investment
pieces that carry through to spring 2011.
The colors featured in the PANTONE Fashion Colour Report are
culled from the PANTONE FASHION + HOME Colour System, the most
widely used and recognized colour standards system in the world.
Each season, Pantone surveys the designers of New York Fashion
Week to collect feedback on prominent collection colours, colour
inspiration and colour philosophy. This information is used to
create the PANTONE Fashion Colour Report, which serves as a
reference tool throughout the year for fashion enthusiasts,
reporters and retailers.
About Pantone
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated,
has been the world's colour authority for more than 45 years,
providing design professionals with products and services for
the colourful exploration and expression of creativity. Always a
source for colour inspiration, Pantone also offers paint and
designer-inspired products and services for consumers. More
information is available at www.pantone.com.
About X-Rite
X-Rite, Incorporated, is the global leader in colour science and
technology. The company, which now includes colour industry
leader Pantone, develops, manufactures, markets and supports
innovative colour solutions through measurement systems,
software, colour standards and services. X-Rite's expertise in
inspiring, selecting, measuring, formulating, communicating and
matching colour helps users get color right the first time and
every time, which translates to better quality and reduced
costs. X-Rite serves a range of industries, including printing,
packaging, photography, graphic design, video, automotive,
paints, plastics, textiles, dental and medical. For further
information, please visit www.xrite.com.
The Top Colours for Women's Fashion for Fall 2010 from
Pantone are:
PANTONE 13-0632 Endive
PANTONE 15-1050 Golden Glow
PANTONE 16-1546 Living Coral
PANTONE 19-1764 Lipstick Red
PANTONE 18-3027 Purple Orchid
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Exotic Purple Orchid, a purple leaning to fuchsia, is an
unexpected choice for fall, imbuing a bit of magic and vibrancy
to the season. 
Elegant Chocolate Truffle, evocative of delicious
treats, is a rich brown with piquant plum undertones, that pairs
tastefully with Purple Orchid.
Not your mother's avocado green,
Woodbine takes last season's neutral greens to a whole new
level, and when mixed with Purple Orchid and Chocolate Truffle,
results in a stunning combination.
Lagoon, this season's turquoise
- Pantone's 2010 colour of the
year - is guaranteed to add a tropical splash. A great colour
for fall and winter escapes, Lagoon is a popular hue, especially
in accessories, pairing dynamically with all shades of red.
Lipstick Red, a deeper, more dramatic sensual red, makes its
imprint on fall, particularly in cosmetics.
Reminiscent of a radiant sunset on a brisk autumn evening,
Golden Glow, an earthy, deepened shade of yellow, creates a
retro look with Purple Orchid or Woodbine.
A softer, more
inviting orange with a hint of pink undertone, Living Coral is
the perfect complement to Lagoon, whether heading for a tropical
destination or just fantasizing about it. 
Crisp Endive, a
revitalizing yellow-green, adds freshness to this season's top
ten, and will enliven any wardrobe. Add it to Lagoon, Chocolate
Truffle and Purple Orchid for an invigorating fall look.
Oyster Gray, a classic neutral that grounds the palette, is a
lighter take on the traditional fall gray, as designers heed
consumers' concern about the economy and deliver investment
pieces that carry through to spring 2011.
Rose Dust, a
flattering beige, offers an ethereal, romantic, wispy option to span the seasons.
